Tooth Fairy Photoshoot: A Commercial Project for Bright Side Dental, MI

Today a quick look at a pretty amazing project we got to work on for Bright Side Dental. An emerging, Royal Oak-based advertising agency – Rebuild Nation – approached us with an idea of a campaign for the network of dentist offices that would encourage people to bring their children for check-ups. The slogan that they came up with was: “This school year, keep the Tooth Fairy out of business”. They approached us with a task of creating an image to go with their campaign. The results are below. 🙂

Bright Side Dental – client
Rebuild Nation – advertising agency
Pam Lenning – project manager
Jessie Vanatta – tooth fairy
Luise Neme – girl
Dziekonski Photography – photography, editing and retouching
Fairy wings painted with rOmande‘s Photoshop brushes.

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